September 22, 2023


The layout of our house

Zucchi Group Extending Product Offer, Launching Bassetti Home Innovation Interior Design Consultancy


RESCALDINA, Italy Joel Benillouche is injecting a dose of new power into the Vincenzo Zucchi team.

“We count on to recreate a romantic relationship with the purchaser, reorganizing and redefining the brand names, leveraging a new electronic platform, and we are reactivating our textile supply chain,” said Benillouche, chairman and shareholder of the publicly listed group, in the course of an job interview at the Rescaldina headquarters, a 30-minute drive from Milan. Zucchi has been managed considering the fact that 2016 by financial investment fund Astrance Money SA, which was started by Benillouche.

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Astrance also controls the Paris-based mostly Descamps and Jalla, sharing synergies and various platforms with Zucchi.

The team offers bed and bath linens little one collections residing, kitchen and property wares, and residence decorations from the manufacturers Jardin Solution, Zucchi and Zucchi Block, Granfoulard, Bassetti, and Santens, as properly as the Tommy Hilfiger license for property textiles completely for the Europe, Middle East and Africa area.

The younger entrepreneur has succeeded in turning close to Zucchi, which before his arrival was on the brink of bankruptcy after a period of time of variations in management and shareholders. He wiped out its personal debt of 80 million euros and the business is now rewarding, reporting gross sales of 100 million euros and anticipations of development of close to 30 p.c this yr.

“Zucchi essential an industrial trader,” reported Benillouche, who was formerly an expenditure banker at Lazard and Morgan Stanley, among the some others.

With Astrance, he has been high-quality-tuning the manufacturers and investing in new equipment.

Scenario in position: Shifting from a product or service-driven manufacturer to a new life style and customer-centric method is now critical for Benillouche. He has introduced Bassetti Home Innovation, which delivers renovation services and inside style and design consultancy. A team of architects and interior designers chosen by Bassetti Residence Innovation propose methods reflecting the wishes and requirements of the clientele, presenting an onsite supervision and consultancy.



A Bassetti Home Innovation store. - Credit: courtesy of Bassetti

A Bassetti Home Innovation retail store. – Credit rating: courtesy of Bassetti

courtesy of Bassetti

Benillouche has opened much more than 30 committed Bassetti Residence Innovation retailers in principal towns or in malls in Italy, which will be followed by models in France later in the 12 months and in 2023, and then in Germany and Switzerland future 12 months and in 2024. The team has obtained a chain of childrenswear outlets and has been converting them with the aim to get to 40 models in 2022.

Benillouche highlighted the require to expand into new merchandise types and under the Bassetti Household Innovation umbrella, the corporation has set up partnerships to offer Chaarme beds by Pentaform tables with Kronos armchairs and chairs by Busetto, and plates by Bitossi House. “We want to offer a total surroundings,” he claimed.


A Bitossi x Granfoulard Bassetti table set. - Credit: mac courtesy of Bassetti

A Bitossi x Granfoulard Bassetti table set. – Credit score: mac courtesy of Bassetti

mac courtesy of Bassetti

The team, which counts 900 workers, which include its direct retail network and the branches in Germany, Switzerland and Spain, as perfectly as its directional places of work, has immediate manage of all the resourceful procedures from design to manufacturing, of which 50 % is made in Italy. The production center in Cuggiono is specialised in prints and padded linens these as Bassetti’s signature Piumone. Prints are not created digitally, but however utilizing an artisanal, technical process with engraved metal cylinders.

Zucchi has 219 models between direct merchants, retailers-in-shop and factory retailers, and 350 corners in section merchants, as effectively as wholesale distribution globally with 3,000 details of sale. “We are not concerned to lower our distribution and redefine our partnerships with an upgraded high quality,” claimed Benillouche. “Through an in-depth brand evaluation, we have redefined our manufacturers, our customers, targets and values.”

Zucchi Bassetti stands for Italian model, Descamps and Jalla for French flavor and the Tommy Hilfiger license for the American way of existence, he explained.

A Bassetti Granfoulard Oristano set. - Credit: mac- courtesy of Bassetti

A Bassetti Granfoulard Oristano established. – Credit: mac- courtesy of Bassetti

mac- courtesy of Bassetti

The team depends on a record that spans 220 yrs, underscored Benillouche, as Descamps was established in 1802, Bassetti in 1830, Jalla in 1881 and Zucchi in 1920.

In 1987, Bassetti launched the multiuse Granfoulard, which he claimed “sold the most in the historical past of European textiles.”

In 1997, Zucchi won the Guggenheim Organization and Tradition award with its museum of antique handblocks, the largest current collection with 56,000 items from 1785 to 1935. The blocks are in wood and metal, from English, French and Austrian artisans ranging from Artwork Nouveau to Artwork Deco, with designs from the geometric to floral, batik and decorative.

“We’ve experienced a lot more time to rediscover our properties and there is a need to have to sense much more comfortable and in a a lot more imaginative natural environment,” explained Benillouche.


Joel Benillouche in front of a group of antique handblocks. - Credit: courtesy of Bassetti

Joel Benillouche in entrance of a group of antique handblocks. – Credit history: courtesy of Bassetti

courtesy of Bassetti





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