July 2, 2022


The layout of our house

Versace Presents New Course of Home Line With Exhibition During Design Week

MILAN Marking the new program for Versace Home, the Milan-primarily based brand is staging an set up at the Palazzo della Permanente in the course of the city’s Design 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to present the brand’s most up-to-date house collection and introduce its new out of doors line, reflecting the company’s designs to further grow the division. As reported, Versace Dwelling was formerly created internally, but past yr the organization unveiled the very first models underneath a licensing arrangement inked with Luxurious Living, element of Way of living Layout Team, in the tumble of 2020.

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Andrea Gentilini, chief govt officer of Luxurious Residing Group, stated the tie-up with Palomba and Serafini — who are “designers at an international level,” recognized by much more than 70 global awards, together with the prestigious Compasso d’Oro — was “a elementary element” in this new chapter of Versace Property. 

Their technological information and their know-how in present day layout are “extraordinary, as is their means to merge a contemporary vision of culture with a comprehensive expertise of the historic and cultural roots of the style entire world, enabling the creation of one of a kind parts that join alongside one another the past, existing and future,” said Gentilini.

The established installation is daring, with red a person of the principal colours, expressed in the selection in a range of shades across fabrics, leathers, cherished silks and jacquards. Graphic operates and LED partitions make a dreamlike scenario.

Designs have often been a signature of the brand name and this period, La Greca, which has been witnessed in the most the latest Versace fashion collections, is back in household furniture, much too, in a 3D edition that is “almost architectural,” said Gentilini.

The Venus chair is refreshed with new details and the Stiletto collection is presented in total white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by home furnishings legs in the form of shoe stilettos, as a bestseller, as is the V21 Signature couch.

The La Medusa assortment is shown in an all-new vinyl masking also a reference to Versace’s most up-to-date style demonstrate  including a sofa, a bed and a Trono armchair.

The new Stiletto Outside collection will be revealed in the Solution Backyard of the Permanente. The foundation in textured
white or bronze-lacquered metallic is finished with a 3-dimensional weave of cloth straps, coordinated with large, cozy cushions. Go over fabrics discover bold and vivid colors these types of as lime eco-friendly, fuchsia, Klein blue and yellow, with the similar shades observed on chairs and armchairs.

The new outdoor Versace Home collection. - Credit: Federico Torra

The new out of doors Versace Property collection. – Credit: Federico Torra

Federico Torra

The property assortment will be present in all of Versace’s instantly operated shops all over the globe — in Los Angeles, New York, Miami — and is already displayed in the London and Paris units, as effectively as in the monobrand retail outlet that opened in Milan’s By way of Durini last calendar year. Additional store openings are in the pipeline, reported Gentilini.

“In the medium term, we will carry on to invest the two in distribution and in merchandise enhancement, as nicely as in manufacturer conversation and advertising,” continued the government. “We believe that that the potential of Versace Household is actually really important we aspire to get to outstanding size and visibility.”

Asia, The us and the Middle East, in addition to Europe, are Versace Home’s primary marketplaces, he made available. 

Versace was 1 of the first fashion residences to start property interiors in 1992, focused first on textiles. Porcelain tableware collections adopted, motivated by the brand’s exclusive designs, such as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the style collections, this kind of as the Jungle print — permanently associated with Jennifer Lopez and her 2000 Grammy Awards gown.

The assortment has grown to involve clothing for the bedroom and rest room, furniture, wallpaper and accessories such as vases, candles and even sculptures. The settlement with Way of life Layout pertains only to Versace’s home furnishings. The brand’s textiles and accessories will go on to be manufactured internally, whilst Rosenthal continues to be its ceramics licensee, which will rejoice a 30-yr collaboration in 2023. AS Création and Gardenia will proceed to deliver Versace’s wallpaper and floor tiles, respectively.

In July 2020, Lifestyle Layout (Poltrona Frau Group) together with Haworth Inc. obtained the storied Italian furnishings and interiors design and style enterprise Luxurious Residing Team.


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