The advancement of the ground breaking new materials finishes is the end result of a close collaboration with two of Børge Mogensen’s grandchildren, Emilie Ventujol Mogensen and Sarah Alexandra Moutouh. The visual marketing campaign also bears a exclusive Mogensen mark, as Emilie Ventujol Mogensen and her brother Rasmus Mogensen act as imaginative director and photographer.
It is no coincidence that the 3 grandchildren are deeply concerned in this collection. Emilie Ventujol Mogensen and Sarah Alexandra Moutouh are both equally designers, and alongside one another with the other four grandchildren, they are now extra associated in the structure legacy from their grandfather. A job they tactic in a quite humble way for the reason that, as they say, ” It is not just our family’s heritage, but Denmark’s.”
“Our household shares the understanding that just because you can produce some of Børge’s layouts, it does not mean that you have to. It requires to make feeling in strategies that simply cannot always be measured. It ought to be driven by visionaries who do not acknowledge the world’s status quo. This is how we perceive Mater. They are on an critical mission doing the job with round production. The potential phone calls for businesses that get that obligation and handle to make it into a stable and lucrative small business. We would like to aid that with our family’s identify and values.” —Grand daughter of Børge Mogensen, Emilie Ventujol Mogensen
“Performing with the Mogensen family has been a wonderful opportunity for Mater. It has been very motivating to set a assortment from the 1950s into manufacturing in new circular components. It provides the furniture a totally new expression and materiality.” —Founder of Mater and Head of Circular Transformation, Henrik Marstrand
Launching Mater Round Substance //— A circular squander composite
The seat and the backrest of the new chair are created from upcycled fibre-dependent waste products and plastic squander mixed with sawdust from the FSC wood foundation of the chair, in brief, Mater Circular Product.
Mater has formulated this revolutionary technologies for push moulding numerous forms of household furniture. The technique lets productive upcycling of industrial squander and, at the identical time, minimizes carbon emissions. For this collection, industrial waste from Grohe and BKI Kaffe get mixed with sawdust.
Henrik Marstrand is also dependable for the products development of the selection and the cooperation with Emilie and Sarah. He says “When launching a new assortment, we generally make sure that it supports our vision to use upcycled plastic and other squander components. We are self-confident that The Børge Mogensen Aware selection will make a sizeable good effect in our business.”
The new composite materials is created to be reprocessed again and once again. Anything produced with Mater Round Materials can be recycled and manufactured into new home furnishings up to 5 instances. This is an necessary phase toward Mater’s eyesight of getting just one hundred per cent round.