The Danish brand name BoConcept celebrates 70 a long time of existence and in undertaking so, unveils a new and special collection, that includes timeless shapes and neutral colors. Here multifunctional parts react to shopper requires.
2022 marks the 70th anniversary of BoConcept. A genuinely remarkable accomplishment that testifies the brand’s excellence and deeply rooted Danish heritage, celebrated by BoConcept with the marketing campaign Ekstraordinær since 1952, introduced in March.
The latest assortment, which will be officially offered in September 2022, encapsulates the most effective of Danish type with its expertly crafted styles and timeless designs. In a globe that is speedily switching, with consumers generally forced to redefine their lifestyles, the selection was produced to react to new desires and needs expressed by consumers themselves.
The assortment involves model new layouts and new variations of beloved current items. Each individual piece is thus created to satisfy new customer demands and practices, this kind of as functioning from house and spending extra time in multifunctional spaces at household. All the items replicate BoConcept’s have values and heritage: specialist craftsmanship, top quality without having compromise, and uniquely Danish structure.
Amongst the highlights of the collection are the Berne couch, the Princeton Lounge chair and the Kingston desk.
BERNE Sofa by Henrik Petersen
With its modern, minimal style and design, Berne features wonderful support many thanks to a bigger, much more upright back again, even bigger seat depth and firmer cushions. The tubular-shaped matt black metal legs for that reason make a floating expression. There are no sharp corners. The arms, seats and back are softly rounded, providing this sofa a welcoming seem from each individual angle.
PRINCETON LOUNGE CHAIR by Morten Georgsen
A attractive accent chair, Princeton stands out from the group. The mild base subsequently embraces the organic-shaped back and seat. It is complete with a gentle and female expression. The soft convenience and the cocooning impact also make this very well-proportioned chair very cosy and welcoming.
KINGSTON Dwelling Workplace by Morten Georgsen
Kingston options a slender metallic body with a subtly built-in drawer for storage of pens, tablets or paper. As a consequence, it combines workspace and storage in a ideal home business office remedy. On top of that, the natural form radiates softness, even though the marginally tapered and inclined legs ensure a mild, Nordic expression.
“Our New Kollektion is genuinely timeless, with contemporary Danish types and colours that will not go out of model. Every single piece is expertly crafted employing only higher-high quality, strong resources – mainly because we want our customers to love BoConcept home furnishings for lots of a long time to occur, and to Dwell Ekstraordinær just about every day!” says Claus Ditlev Jensen, BoConcept Collections and Visuals Director.
Check out BoConcept for far more.